Image from Amazon.com
The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term
Material type:
TextPublication details: London : Kogan Page, 2003.Edition: 2nd edDescription: 443pISBN: - 0749420693
- HD69.B7
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve | HD69.B7 KAP 2003 (Browse shelf(Opens below)) | Available | 22764 |
Browsing Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N shelves,Shelving location: On Shelve Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HD62.7 CHA 2019 Entrepreneurship Development And Small Business Enterprises. | HD62.7 MAL 2010 All-in-one business planner : How to create the plans you need to build your business. | HD69.B7 KAP 2001 24Brand Mantras : Finding a Place in the Minds and Hearts of Consumers | HD69.B7 KAP 2003 The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term | HD69.B7 KAP 2003 18 Brand Astras : | HD69.B7 KAP 2004 9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands. | HD69.B7 KEL 2018 Strategic Brand Management : Building, Measuring, and Managing Brand Equity. |
includes bibliographic references and index.
This in-depth account of every aspect of brand management is destined to become the definitive book on the topic for many years to come. Packed with examples and case studies, it pays particular attention to the development of global brands.
There are no comments on this title.
Log in to your account to post a comment.