9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands.

By:

Kapoor, Jagdeep

Material type:

TextPublication details: New Delhi : Response Books, 2004.Description: 117pISBN:

9780761932567

Subject(s):

LOC classification:

HD69.B7

Online resources:

Click here to access online

Summary: M̀arkets dont̀ decline, they shift ̀says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as S̀haastras, ̀ he highlights important truths that each marketer must know to build healthy brands. Beginning from the Ǹeed Shaastra, ̀ which is the genesis of every product, Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy (or the H̀eed Shaastra)̀ and brand market share growth strategy (or t̀he Breed Shaastr

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve				HD69.B7 KAP 2004 (Browse shelf(Opens below))					Available			23010

Browsing Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N shelves,Shelving location: On Shelve Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HD69.B7 KAP 2001 24Brand Mantras : Finding a Place in the Minds and Hearts of Consumers	HD69.B7 KAP 2003 The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term	HD69.B7 KAP 2003 18 Brand Astras :	HD69.B7 KAP 2004 9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands.	HD69.B7 KEL 2018 Strategic Brand Management : Building, Measuring, and Managing Brand Equity.	HD69.P75 NIC 2017 Project Management For Engineering, Business And Technology.	HD69.P75 SCH 2014 Value-Based Metrics For Improving Results : An Enterprise Project Management Toolkit.	Next

M̀arkets dont̀ decline, they shift ̀says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as S̀haastras, ̀ he highlights important truths that each marketer must know to build healthy brands. Beginning from the Ǹeed Shaastra, ̀ which is the genesis of every product, Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy (or the H̀eed Shaastra)̀ and brand market share growth strategy (or t̀he Breed Shaastr

There are no comments on this title.

to post a comment.