Marketing Management.

By:

Kotler, Philip

Contributor(s):

Keller, Kevin Lane

Material type:

TextPublication details: Upper Saddle River : Pearson, 2016.Edition: 15th edDescription: xxvi, 756pISBN:

9789332557185

Subject(s):

LOC classification:

HF5415

Online resources:

Click here to access online

Summary: This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve				HF5415 PHI 2016 (Browse shelf(Opens below))					Available			22988

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Previous	HF5415 KAP 2003 Marketing Logistics: A Supply Chain Approach	HF5415 KOT 2018 Principle of Marketing.	HF5415 PET 2008 Consumer Behavior and Marketing Strategy.	HF5415 PHI 2016 Marketing Management.	HF5415 RUG 2003 Cross-cultural Marketing.	HF5415 TAY 2004 contemporary Business Communication.	HF5415 TAY 2004 Marketing Communications : An Integrated Approach.	Next

This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century.

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