| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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| Books | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve | HF 5415.2 HAF 2019 (Browse shelf(Opens below)) | Available | 23080 |
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| HF5415.13 MCC 2002 Basic Marketing: A Global-managerial Approach | HF5415.13 PIE 1997 Market-Led Strategic Change: Transforming the process of going to market. | HF5415.13 WIL 2010 Strategic Marketing Management : Planning, Implementation, and Control. | HF 5415.2 HAF 2019 Marketing Research | HF 5415.32 MAR 2012 The Consumer Mind.: Brand perception and the implication for marketers | HF 5415.32 WEB 2005 Consumer behaviour. | HF 5415.33.U6 MOT 2016 Consumer Behavior : Building Marketing Strategy. |
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