@book{2649,
	author = {Clow, Kenneth E. and Baack, Donald},
	title = {Integrated advertising, promotion & marketing communications},
	publisher = {Pearson,},
	year = {2017},
	address = {New Delhi:},
	url = {https://books.google.com.pk/books?id=4gYyvgAACAAJ&dq=9781292222691&hl=en&sa=X&redir_esc=y}
}