Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion & marketing communications 

 - New Delhi:  Pearson,  2017 
 - 508 p.  
<br/><br/>Includes bibliographical reference and index. 
<br/><br/><label>ISBN: </label>9781292222691 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising<br/>Sales promotion<br/>Direct marketing
<br/><br/><label>LC Class. No.: </label>HF4515