TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion & marketing communications
SN  - 9781292222691
AV  - HF4515 
PY  - 2017///
CY  - New Delhi
PB  - Pearson
KW  - Communication in marketing
KW  - Advertising
KW  - Sales promotion
KW  - Direct marketing
N1  - Includes bibliographical reference and index
UR  - https://books.google.com.pk/books?id=4gYyvgAACAAJ&dq=9781292222691&hl=en&sa=X&redir_esc=y
ER  -