Advertising, promotion, and new media  

 - New Delhi:  Prentice-Hall of India Private Ltd,  2005 
 - xii, 380 p.  
<br/><br/>Include index 
<br/><br/><label>ISBN: </label>9788120327399 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising<br/>Advertising.<br/>Interactive multimedia.<br/>Interactive marketing.
<br/><br/><label>LC Class. No.: </label>HF6146