Jefkins, Frank  <br/><br/>
Advertising  

 - 4th ed. 
 - New Dehli:  Pearson,  2006 
 - viii, 416p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0712106642  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415