TY  - BOOK
AU  - Jefkins,Frank
AU  - Yadin, Daniel (editor)
TI  - Advertising 
SN  - 0712106642 
AV  - HF5415 
PY  - 2006///
CY  - New Dehli
PB  - Pearson
KW  - Advertising
N1  - Includes index
ER  -