<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00955cam a2200313 i 4500</leader>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">3781</subfield>
    <subfield code="d">3781</subfield>
  </datafield>
  <controlfield tag="001">ZCOMs</controlfield>
  <controlfield tag="003">16918</controlfield>
  <controlfield tag="005">20260128043109.0</controlfield>
  <controlfield tag="008">211211b        xxu||||| |||| 00| | eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781305950849</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">ZCOMs</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">HE7775</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Straubhaar, Joseph </subfield>
    <subfield code="9">12866</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Media now:</subfield>
    <subfield code="b">understanding media culture and technology</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">10th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Australia :</subfield>
    <subfield code="b">Cengage Learning,</subfield>
    <subfield code="c">2018</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxvi, 582p.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Include bibliographical references </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Telecommunication</subfield>
    <subfield code="9">376</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Information technology</subfield>
    <subfield code="9">6002</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media</subfield>
    <subfield code="9">3428</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Information technology.</subfield>
    <subfield code="9">6002</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Mass media.</subfield>
    <subfield code="9">3428</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Telecommunication.</subfield>
    <subfield code="9">376</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Larose, Robert.</subfield>
    <subfield code="9">6003</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Davenport, Lucinda.</subfield>
    <subfield code="9">6004</subfield>
  </datafield>
  <datafield tag="856" ind1=" " ind2=" ">
    <subfield code="u">https://www.amazon.com/Media-Now-Understanding-Culture-Technology/dp/1305950844</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
    <subfield code="2">lcc</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">H</subfield>
    <subfield code="a">ZCOMS</subfield>
    <subfield code="b">NAJ</subfield>
    <subfield code="c">DISPLAY</subfield>
    <subfield code="d">2018-05-23</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HE 7775 STR 2018</subfield>
    <subfield code="p">16918</subfield>
    <subfield code="r">2019-06-27 00:00:00</subfield>
    <subfield code="w">2026-01-28</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">H</subfield>
    <subfield code="a">ZCOMS</subfield>
    <subfield code="b">NAJ</subfield>
    <subfield code="c">DISPLAY</subfield>
    <subfield code="d">2018-07-11</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HE 7775 STR 2018</subfield>
    <subfield code="p">17262</subfield>
    <subfield code="r">2020-07-29 00:00:00</subfield>
    <subfield code="w">2026-01-28</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
