Principles of Pharmaceutical Marketing / 

 - 3rd ed. 
 - New Delhi :  CBS Publishers & Distributors ,  2004 . 
 - 529 p. 
<br/><br/>Includes Index 
<br/><br/><label>ISBN: </label>8123908180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pharmaceutical industry<br/>Drugs--Marketing
<br/><br/><label>National Library of Medicine Call No.: </label>QV736