@book{5722,
	author = {Aronczyk, Mellissa (editor)},
	title = {Blowing up the brand :},
	publisher = {Peter Lang,},
	year = {2010},
	address = {New York :},
	url = {https://books.google.com.pk/books?id=sFIko-CwZAsC&printsec=frontcover&dq=Blowing+up+the+brand+:+critical+perspectives+on+promotional+culture&hl=en&sa=X&redir_esc=y#v=onepage&q=Blowing%20up%20the%20brand%20%3A%20critical%20perspectives%20on%20promotional%20culture&f=false}
}