TY  - BOOK
AU  - Aronczyk, Mellissa (editor)
AU  - Powers, Devon (editor)
TI  - Blowing up the brand: critical perspectives on promotional culture
SN  - 9781433108679
AV  - HD69 
PY  - 2010///
CY  - New York
PB  - Peter Lang
KW  - Popular culture
KW  - Imagery (Psychology)
KW  - Brand name products
N1  - Include index
UR  - https://books.google.com.pk/books?id=sFIko-CwZAsC&printsec=frontcover&dq=Blowing+up+the+brand+:+critical+perspectives+on+promotional+culture&hl=en&sa=X&redir_esc=y#v=onepage&q=Blowing%20up%20the%20brand%20%3A%20critical%20perspectives%20on%20promotional%20culture&f=false
ER  -