Kim, W. Chan <br/><br/>
Blue Ocean Strategy:  How to create uncontested market space and make the competition irrelevant 

 - 1st ed. 
 - Boston:  Harvard Business Review Press,  2005 
 - xv, 240p.:  ill.;  26 cm. 
<br/><br/><label>ISBN: </label>9781591396192 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Commerce-New Products, Market Segmentation
<br/><br/><label>LC Class. No.: </label>HF5415 KIM 2005