TY  - BOOK
AU  - Balnaves, Mark
AU  - Shoesmith, Brian.
AU  - Donald, Stephanie, Hemelryk.
TI  - Media Theories and Approaches : : a global perspective
SN  - 9780230551626
AV  - P90 
PY  - 2009///
CY  - New York
PB  - Palgrave Macmillan
KW  - Mass media
N1  - Includes bibliographical references and index
UR  - https://books.google.com.pk/books?id=qhgdBQAAQBAJ&printsec=frontcover&dq=Media+theories+and+approaches+:+a+global+perspective&hl=en&sa=X&redir_esc=y#v=onepage&q=Media%20theories%20and%20approaches%20%3A%20a%20global%20perspective&f=false
ER  -