McQuail, Denis. <br/><br/>
McQuail's Mass Communication Theory 

 - 6th ed. 
 - Los Angeles :  Sage,  2010. 
 - viii, 621 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788132105794 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Communication<br/>Mass media--Philosophy
<br/><br/><label>LC Class. No.: </label>P90