David A. Aaker, <br/><br/>
Marketing Research. 

 - New Delhi :  Wiley,  2019. 
 - 610p. 
<br/><br/>includes index. 
<br/><br/><label>ISBN: </label>9788126587438 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF54