Kotler, Philip <br/><br/>
Principle of Marketing. 

 - 17th ed. 
 - Chennai :  Pearson,  2018. 
 - 701p. 
<br/><br/>includes bibliography and index. 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management<br/>Customer relations--Management
<br/><br/><label>National Library of Medicine Call No.: </label>HF5415