TY  - BOOK
AU  -  Kotler, Philip
AU  -  Armstrong, Gary
AU  - Agnihotri, Prafulla
TI  - Principle of Marketing
SN  - 9789352865611
PY  - 2018///
CY  - Chennai
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Customer relations
N1  - includes bibliography and index
UR  - https://www.amazon.com/Principles-Marketing-17th-Philip-Kotler/dp/013449251X/ref=pd_sbs_1/143-3701391-9792107?pd_rd_w=SIWBS&pf_rd_p=3676f086-9496-4fd7-849
ER  -