Pepe , Martinez <br/><br/>
The Consumer Mind.:  Brand perception and the implication for marketers 

 - London :  KoganPage,  2012. 
 - 178p. 
<br/><br/>Including Index 
<br/><br/><label>ISBN: </label>9780749465704 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Neuromarketing<br/>Consumers--Psychology<br/>Marketing--Psychological aspects
<br/><br/><label>National Library of Medicine Call No.: </label>HF5415.32