Beyond Branding :  How the new values of transparency and integrity are changing the world of brands 

 - London :  Koganpage,  2003. 
 - 236p.:  ill.; 
<br/><br/><label>ISBN: </label>9780749441159 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Business names<br/>Integrity<br/>Business ethics
<br/><br/><label>National Library of Medicine Call No.: </label>HD69.137