Zikmund, William G <br/><br/>
Customer Relationship Management :  Integrating Marketing Strategy and Information Technology. 

 - Kundli :  Wiley,  2003. 
 - 179p. 
<br/><br/>Including Index. 
<br/><br/><label>ISBN: </label>9812530541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Customer relations--Data processing--Management<br/>Relationship marketing
<br/><br/><label>National Library of Medicine Call No.: </label>HF5415.5