TY  - BOOK
AU  -  Zikmund, William G
AU  -  Raymond, McLeod JR.
AU  - Gilbert, Faye W
TI  - Customer Relationship Management: Integrating Marketing Strategy and Information Technology
SN  - 9812530541
PY  - 2003///
CY  - Kundli
PB  - Wiley
KW  - Customer relations
KW  - Management
KW  - Data processing
KW  - Relationship marketing
N1  - Including Index
ER  -