Kolter, Philip. <br/><br/>
Marketing Management. 

 - 15th ed. 
 - Chennai :  Pearson;  2016. 
 - xxvi,121p. 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Consumer behavior<br/>Market surveys<br/>Internet marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13