TY  - BOOK
AU  - Kolter, Philip.
AU  - Keller, Kevin Lane.
TI  - Marketing Management
SN  - 9789332557185
AV  - HF5415.13 
PY  - 2016///
CY  - Chennai
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Consumer behavior
KW  - Market surveys
KW  - Internet marketing
ER  -