@book{6628,
	author = {Mulder, Arjen},
	title = {Understanding Media Theory :},
	publisher = {NAi Publishers,},
	year = {2004},
	address = {Rotterdam :},
	url = {https://books.google.com.pk/books?id=ddenyBeYOBcC&pg=PA198&dq=Understanding+media+theory+:+language,+image,+sound,+behavior&hl=en&sa=X&ved=2ahUKEwi00PTRidb0AhVSi1wKHfF-A8cQ6AF6BAgCEAI#v=onepage&q=Understanding%20media%20theory%20%3A%20language%2C%20image%2C%20sound%2C%20behavior&f=false}
}