TY  - BOOK
AU  - Mulder, Arjen
TI  - Understanding Media Theory:  Language, Image, Sound, Behavior
SN  - 9056623885
AV  - P90 
PY  - 2004///
CY  - Rotterdam
PB  - NAi Publishers
KW  - Mass media
KW  - Social aspects
N1  - Includes bibliographical references
UR  - https://books.google.com.pk/books?id=ddenyBeYOBcC&pg=PA198&dq=Understanding+media+theory+:+language,+image,+sound,+behavior&hl=en&sa=X&ved=2ahUKEwi00PTRidb0AhVSi1wKHfF-A8cQ6AF6BAgCEAI#v=onepage&q=Understanding%20media%20theory%20%3A%20language%2C%20image%2C%20sound%2C%20behavior&f=false
ER  -