Kapoor, Jagdeep <br/><br/>
24Brand Mantras :  Finding a Place in the Minds and Hearts of Consumers 

 - New Delhi :  Response Books,  2001. 
 - 111p. 
<br/><br/><label>ISBN: </label>0761995250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Customer relations
<br/><br/><label>LC Class. No.: </label>HD69.B7