TY  - BOOK
AU  -  Kapoor, Jagdeep
TI  - 24Brand Mantras: Finding a Place in the Minds and Hearts of Consumers
SN  - 0761995250
AV  - HD69.B7 
PY  - 2001///
CY  - New Delhi
PB  - Response Books
KW  - Brand name products
KW  - Customer relations
UR  - https://books.google.com.pk/books/about/Twenty_Four_Brand_Mantras.html?id=rdRjDwAAQBAJ&source=kp_book_description&redir_esc=y
ER  -