@book{7275,
	author = { McCarthy, E. Jerome and  Perreault, William D.},
	title = { Basic Marketing: },
	publisher = {McGraw Hill,},
	year = {2002.},
	address = {Boston :},
	edition = {14 ed.},
	url = {https://books.google.com.pk/books/about/Basic_Marketing.html?id=iIzd2xgs6l8C&source=kp_book_description&redir_esc=y}
}