McCarthy, E. Jerome <br/><br/>
Basic Marketing:   A Global-managerial Approach 

 - 14 ed. 
 - Boston :  McGraw Hill,  2002. 
 - xxxii, 815p. 
<br/><br/><label>ISBN: </label>9780075617938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing<br/>Export marketing--Management<br/>Europe
<br/><br/><label>LC Class. No.: </label>HF5415