TY  - BOOK
AU  - Webb, Karen
AU  - Hertz, Caryl (Editor)
TI  -  Consumer behaviour
SN  - 9780074713433
AV  - HF5415.32 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
KW  - Marketing--Management
N1  - includes index
ER  -