Buttle, Francis <br/><br/>
Customer relationship management :   concepts and technologies 

 - 4th ed. 
 - Amsterdam :  Elsevier,  2004. 
 - xviii,359p. 
<br/><br/>includes index. 
<br/><br/><label>ISBN: </label>9781138498259 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Relationship marketing<br/>Customer services--Management<br/>Customer relations
<br/><br/><label>LC Class. No.: </label>HF5415