TY  - BOOK
AU  - Buttle, Francis
TI  - Customer relationship management : : concepts and technologies
SN  - 9781138498259
AV  - HF5415 
PY  - 2004///
CY  - Amsterdam
PB  - Elsevier
KW  - Customer relations
KW  - Management
KW  - Relationship marketing
KW  - Customer services
N1  - includes index
ER  -