@book{7289,
	author = {Mothersbaugh, David L and  Hawkins, Del I},
	title = {Consumer Behavior :},
	publisher = {McGraw-Hill Education,},
	year = {2016.},
	address = {New York :},
	edition = {13th ed.},
	url = {https://books.google.com.pk/books/about/Consumer_Behavior.html?id=_oKvxgEACAAJ&source=kp_book_description&redir_esc=y}
}