Mothersbaugh, David L <br/><br/>
Consumer Behavior :  Building Marketing Strategy. 

 - 13th ed. 
 - New York :  McGraw-Hill Education,  2016. 
 - xxiv, 786p. 
<br/><br/>includes index. 
<br/><br/> Builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. 
<br/><br/><label>ISBN: </label>9781260100044 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys<br/>Consumer behavior<br/>United States
<br/><br/><label>LC Class. No.: </label>HF5415