Piercy, Nigel <br/><br/>
Market-Led Strategic Change:  Transforming the process of going to market. 

 - 2nd ed. 
 - Oxford :  Butterworth-Heinemann,  1997. 
 - xiv, 665p. 
<br/><br/> Aims to take marketing back to basics. The reader confronts critical questions in the organization of marketing: understanding the nature of the marketplace, how the critical processes of marketing planning and budgeting are managed and ensuring commitment where it matters 
<br/><br/><label>ISBN: </label>9780415834278 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.13