@book{7303,
	author = {Arens, William F},
	title = {Contemporary Advertising.},
	publisher = {McGraw Hill,},
	year = {2004.},
	address = {Boston :},
	edition = {9th ed.},
	url = {https://www.amazon.com/Contemporary-Advertising-William-F-Arens/dp/0256262535/ref=sr_1_1?keywords=9780071220606&linkCode=qs&qid=1641533864&s=books&sr=1-1}
}