Arens, William F <br/><br/>
Contemporary Advertising. 

 - 9th ed. 
 - Boston :  McGraw Hill,  2004. 
 - xlii, 617p. 
<br/><br/> This text showcases contemporary examples and practical applications of advertising. It presents advertising from the creative stand-point and draws from industry experience to invigorate the examples provided in the book. 
<br/><br/><label>ISBN: </label>9780071318389 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821