00902nam a22002297a 4500 7303 7303 22716 ZUFESTM-N 20260128043235.0 211216b xxu||||| |||| 00| 0 eng d 9780071318389 ZUFESTM-N HF5821 Arens, William F 10096 Contemporary Advertising. 9th ed. Boston : McGraw Hill, 2004. xlii, 617p. This text showcases contemporary examples and practical applications of advertising. It presents advertising from the creative stand-point and draws from industry experience to invigorate the examples provided in the book. Advertising 5612 https://www.amazon.com/Contemporary-Advertising-William-F-Arens/dp/0256262535/ref=sr_1_1?keywords=9780071220606&linkCode=qs&qid=1641533864&s=books&sr=1-1 BK lcc 0 0 lcc 0 0 ZUFEST ZUFEST DISPLAY 2021-05-26 Purchase 2 HF5821 ARE 2004 22716 2023-07-10 00:00:00 2023-01-10 2021-06-08 BK