TY  - BOOK
AU  - Arens, William F
TI  - Contemporary Advertising
SN  -  9780071318389
AV  - HF5821 
PY  - 2004///
CY  - Boston
PB  - McGraw Hill
KW  - Advertising
N2  - This text showcases contemporary examples and practical applications of advertising. It presents advertising from the creative stand-point and draws from industry experience to invigorate the examples provided in the book
UR  - https://www.amazon.com/Contemporary-Advertising-William-F-Arens/dp/0256262535/ref=sr_1_1?keywords=9780071220606&linkCode=qs&qid=1641533864&s=books&sr=1-1
ER  -