Taylor , Jonathan  <br/><br/>
Marketing Communications :   An Integrated Approach. 

 - 4th ed. 
 - London :  Kogan Page,  2004. 
 - xvi, 696p. 
<br/><br/>includes index. 
<br/><br/> his new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers 
<br/><br/><label>ISBN: </label>9788175542884 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Social media
<br/><br/><label>LC Class. No.: </label>HF5415