Marketing Communications
An Integrated Approach
Taylor , Jonathan
creator
Smith, P. R
text
xxu
London
Kogan Page
2004
4th ed.
monographic
eng
xvi, 696p.
his new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers
includes index.
Communication in marketing
Social media
HF5415
9788175542884
211215
20260128043235.0
22740