TY  - BOOK
AU  - Taylor , Jonathan 
AU  - Smith, P. R
TI  - Marketing Communications: An Integrated Approach
SN  - 9788175542884
AV  - HF5415 
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Communication in marketing
KW  - Social media
N1  - includes index
N2  - his new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers
ER  -