Sekaran, Uma

Research methods for business : a skill-building approach. - 7th ed. - New York : John Wiley, 2020. - xxiii,420p.

includes bibliography ,glossary and index.

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

9781119663706


Business--Methodology--Research
Business--Research

HD30.4