Research methods for business : a skill-building approach.
- 7th ed.
- New York : John Wiley, 2020.
- xxiii,420p.
includes bibliography ,glossary and index.
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.