TY  - BOOK
AU  -  Sekaran, Uma
AU  - Bougie, Roger
TI  - Research methods for business: a skill-building approach
SN  - 9781119663706 
AV  - HD30.4 
PY  - 2020///
CY  - New York
PB  - John Wiley
KW  - Business
KW  - Methodology
KW  - Research
N1  - includes bibliography ,glossary and index
N2  - Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter
ER  -