@book{7346,
	author = { Lovelock, Christopher H and  Wirtz, Jochen},
	title = {Services Marketing :},
	publisher = {Pearson,},
	year = {2016.},
	address = {Noida :},
	edition = {8th ed.},
	url = {https://www.amazon.com/Services-Marketing-People-Technology-Strategy-dp-194465979X/dp/194465979X/ref=dp_ob_image_bk}
}