Lovelock, Christopher H <br/><br/>
Services Marketing :  People Technology Strategy. 

 - 8th ed. 
 - Noida :  Pearson,  2016. 
 - xxii, 817p. 
<br/><br/><label>ISBN: </label>9789332587687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Professions--Marketing<br/>Marketing--Management<br/>Customer services--Marketing<br/>Relationship marketing<br/>Customer services
<br/><br/><label>LC Class. No.: </label>HF5415.13