TY  - BOOK
AU  -  Lovelock, Christopher H
AU  -  Wirtz, Jochen
AU  - Chatterjee, Jayanta
TI  - Services Marketing: People Technology Strategy
SN  - 9789332587687
AV  - HF5415.13 
PY  - 2016///
CY  - Noida
PB  - Pearson
KW  - Service industries
KW  - Marketing
KW  - Professions
KW  - Management
KW  - Customer services
KW  - Relationship marketing
UR  - https://www.amazon.com/Services-Marketing-People-Technology-Strategy-dp-194465979X/dp/194465979X/ref=dp_ob_image_bk
ER  -